Regardless of the size of your business, or whether you sell a product or a service, your brand needs to attract the attention of the right customers or clients. In fact, any person is the right customer or client because while they may not use your product or service...
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How Big Business Uses the Power of Small Business Branding
Generally speaking, small businesses are known to provide better customer service simply because small businesses are more about the customer and what they value. This is in contrast to bigger companies or corporations that usually place more emphasis on profits. With...
Social Media as the New Form of Retail Marketing
According to Hootsuite, in their report appropriately titled “The Global State of Digital 2021” there are currently 4.2 billion social media users globally. So imagine using social media as your new form of retail marketing for your business. Because there are...
Holiday Marketing as a Great Business Tool
Business owners don’t realize that they can use any holiday to promote their business and bring in new customers and clients. Holiday marketing is the greatest business tool since the onset of the internet! We aren’t just talking about the normal conventional holidays...