Business owners don’t realize that they can use any holiday to promote their business and bring in new customers and clients. Holiday marketing is the greatest business tool since the onset of the internet! We aren’t just talking about the normal conventional holidays...
An email copywriter is just one hat or title he/she goes by. The truth is that an email copywriter is a genius at what they do! They are chameleons and work undercover to make you and your business look great. Depending on the organization, some or all of the...
Website content is to be taken seriously; you never want to be flippant about what represents your site, and ultimately your brand. The other important reason website content is important is because of search engine optimization, or SEO. The search engine is alerted...
If you’re not using a content writing agency, this leads us to believe that you’re writing your own content. How’s that working out for you? You probably believe that you don’t need the expense when you can write your own content right now. Unless you yourself own a...
We are all familiar with SEO content writing and how important it is to the growth of your business, but having said that, it is also essential to engage your readers with great content. There is a huge difference between SEO content writing for the sake of getting...
Depending on the industry, the email subject line goes by different names. For example, in the real estate industry it’s called curb appeal, in sales it’s referred to as the first impression, and in every business imaginable that sends out emails, it’s called the...
Every aspect of your business benefits from good content -- your website, social media, and any landing pages you have. Essentially, your brand benefits from good content writing, which requires an expert content writer. Yet we notice people making attempts to write...
Without getting too technical, trust has both an emotional and logical component to it. Logically, we size up, and at the same time, we are emotionally gauging how we feel about what we are sizing up. Brand marketing, when done right, will evoke trust in the product...
Before you begin your content marketing, you're going to need to be well-armed. This means you’re going to have to make some decisions! Here are a few tips to help you: First and foremost, you will need to find the best keywords that relate to your business. Do an...
Let’s say you are just browsing the internet and you come across a picture of a dog that reminds you of a dog you used to have. So you stop to look, then you read a couple of lines in the article. You find out the dog’s name is Saske. Well, that was the name of your...