Business owners don’t realize that they can use any holiday to promote their business and bring in new customers and clients. Holiday marketing is the greatest business tool since the onset of the internet! We aren’t just talking about the normal conventional holidays like Christmas or Thanksgiving. We are talking about all of them.
This is a great time to promote and give your customers specials and attract them to your business. Show them that you have excellent customer service as well as products and services.
Recently businesses have invented “holidays” such as Cyber Monday. These did not exist before the internet. These holidays set a precedent for creativity in holiday marketing strategies. For example, let’s take Veterans Day. Once upon a time, only big companies such as Home Depot, Lowe’s, and Best Buy used these holidays in their marketing strategies. Car dealerships and any store that sold appliances also used holiday marketing strategies. Now, the smaller businesses have learned from big business and have gotten into holiday marketing at its best.
Smaller businesses might add a little extra to their holiday marketing strategy. For example, suppose the owner of the company has his birthday on the day of the celebrated holiday. In that case, a customer could get an extra 10% off by saying “Happy Birthday” when purchasing. So the holiday itself has a special discount promotion, but if you want an extra 10% on top of the sales price you need to wish the owner of the company a “Happy Birthday!” This is an excellent holiday marketing strategy that one can use to personalize their business and get some familiarity among an audience of potential customers.
As you can see, the holiday itself is the gift to all business owners, and you are merely passing that gift on to your customers and potential customers. This is also bringing attention to the holiday as well as having an excuse to promote your business. Remember, your business is the solution, but if your potential customers don’t know about your business, it is your responsibility to inform them, and using holiday marketing strategies is the perfect vehicle regardless of the business or industry.