It’s a great time now in the health, wellness, and fitness industries. Businesses in these industries have captured the interest of two generations that are great believers in staying fit, healthy, and mindful: the baby boomers and the millennials. These two generations have the most expendable income yet are in completely different stages of their lives. 

These two particular generations open up so many opportunities for very creative wellness marketing trends and the opportunity for a start-up or small business to position themselves online to draw awareness to their company’s lifestyle.

Wellness marketing trends focus on themes of staying fit, healthier eating, physical attractiveness, better sleep, and mindfulness. These aren’t just wellness marketing trends; these are here to stay. 

The product or service that a small business provides has to improve the life of the existing customer or the targeted audience. For example, let’s take the category of nutrition. 

Plant-based and vegan products are gaining recognition. Baby boomers have had heart attacks and other health issues related to high cholesterol and fat in their diet. With this, the emergence of plant-based products have made their way into the health and wellness market. Millennials want to prevent illnesses, so of course they are interested. Learn more about the plant-based market in our short video!

Although these products are still processed and many are high in salt, this wellness marketing trend has gotten the attention of younger generations that will eat a Beyond Burger instead of the conventional hamburger without protesting. 

In the 1990s, massages were a luxury spa service for those who worked hard and deserved luxury. Massages reduce stress, improve sleep, lower blood pressure, and reduce muscle soreness and pain. One can also regain memory loss because of improved blood circulation. So you can see the same service in two different lights.

We are happy others are beginning to catch on with today’s wellness marketing trends and the pursuit of a healthier, better life. It’s all about loving what we eat and staying active and healthy!

Interested in learning more about our health and wellness marketing services? Give us a call at 818.488.1543 or email info@edkandcompany.com for more information!