According to Hootsuite, in their report appropriately titled “The Global State of Digital 2021” there are currently 4.2 billion social media users globally. So imagine using social media as your new form of retail marketing for your business.
Because there are multiple social media platforms, you reach more people than you ever could with traditional retail marketing. Back in the day before the internet, many customers would befriend and even visit the people they did business with. Both customers and business owners would know each other by name, which established loyalty. Although this was great, it was also limiting, and let’s face it, who has that kind of time these days?
Fast forward to today — the world moves at a faster pace, but you can still have that intimacy through social media. Using social media as retail marketing is genius and will increase your profits at a record pace. Why, you ask? Simply because connecting with your customers is extremely important; this is reminiscent of a customer visiting the guy at the paint store to talk to him, only you’re doing it with a lot more potential customers.
This is retail marketing on steroids and will do exactly what putting that one customer who came in to visit 30-40 years ago to connect. The main difference is with old-fashioned retail marketing, you are limited. With social media marketing, you are limitless.
Other social media marketing benefits include:
- Brand awareness
- Great return on your marketing dollars (cheaper and top-notch)
- SEO gives you another level to increase your business and brand awareness
- Analytics reporting can provide some data on effectiveness
- Able to position your business as an expert in your industry.
Special note: Don’t feel you need to do this by yourself. Be smart, hire a professional who will be worth their weight in gold. If you need a doctor, you go to the best doctor you can find to deal with your problem. Your business is a living entity, and in order for it to thrive, you have to give it what it needs, and it is part of your legacy and deserves the best you can find.
Social media as your retail marketing done right will pay for itself two-fold! Learn more about our social media marketing services. Give us a call at 818.488.1543 or email us at firstname.lastname@example.org.