It’s not a secret that natural food products are gaining popularity. Better said is that the popularity never left, but was centered around a subculture of health-conscious individuals. Recent events such as the pandemic, climate change, and general health concerns...
It's a great time now in the health, wellness, and fitness industries. Businesses in these industries have captured the interest of two generations that are great believers in staying fit, healthy, and mindful: the baby boomers and the millennials. These two...
Beyond Meat did it again! Their vegan branding strategy and marketing seem to include absolutely perfect timing with their new “chicken” products. Just as the restaurant industry is starting to pick up after the pandemic, Beyond Meat is launching their new and...
Sustainable marketing is truly responsible marketing because it incorporates mindfulness of what our actions in the present are and how those actions will affect our future. That means that if your company is destroying our planet by making a product that was once a...
The fact is that in the business world, plant-based marketing is as important as sustainable marketing. Moreover, plant-based marketing will always be relevant because today’s consumer is concerned with saving our planet, global warming, animal welfare, and of course,...
Becoming vegan was a decision that EDK founder and CEO Endrea Kosven made three years ago, and she hasn’t looked back since.
The need for vegan copywriting has never been greater. The fact is, the explosive growth of vegan businesses in the past five years requires marketing materials that speak specifically to the vegan market. That is not an unusual concept for any marketing effort....
Vegan entrepreneurs are rushing to fill a demand that is reminiscent of the great California Gold Rush of 1845. These visionaries are taking advantage of a fantastic opportunity in the way people are seeking a food source of the future! The time is now to create...