It’s not a secret that natural food products are gaining popularity. Better said is that the popularity never left, but was centered around a subculture of health-conscious individuals. Recent events such as the pandemic, climate change, and general health concerns...
Blog
Understanding Today’s Wellness Marketing Trends
It's a great time now in the health, wellness, and fitness industries. Businesses in these industries have captured the interest of two generations that are great believers in staying fit, healthy, and mindful: the baby boomers and the millennials. These two...
Best Vegan Branding Strategy? Think Beyond Meat
Beyond Meat did it again! Their vegan branding strategy and marketing seem to include absolutely perfect timing with their new “chicken” products. Just as the restaurant industry is starting to pick up after the pandemic, Beyond Meat is launching their new and...
Sustainable Marketing: A Sign of the Times
Sustainable marketing is truly responsible marketing because it incorporates mindfulness of what our actions in the present are and how those actions will affect our future. That means that if your company is destroying our planet by making a product that was once a...
Driving Plant-Based Marketing Efforts
The fact is that in the business world, plant-based marketing is as important as sustainable marketing. Moreover, plant-based marketing will always be relevant because today’s consumer is concerned with saving our planet, global warming, animal welfare, and of course,...
Endrea Kosven, The Vegan
Becoming vegan was a decision that EDK founder and CEO Endrea Kosven made three years ago, and she hasn’t looked back since.
Plant-Based Marketing: The Subtleties Make a Difference
When considering plant-based marketing campaigns, the subtlety of your words can make a distinct difference for your brand. Over the past few years, the acceptance of whole-food plant-based nutrition for food has risen dramatically. There are significant,...