When you write a great press release, it should be newsworthy and get the attention you demand. The real question is -- what is newsworthy? So often in today’s environment, the press release is looked at by some as another form of digital advertising. It takes some...
The Value of Vegan Copywriting
The need for vegan copywriting has never been greater. The fact is, the explosive growth of vegan businesses in the past five years requires marketing materials that speak specifically to the vegan market. That is not an unusual concept for any marketing effort....
Vegan Entrepreneurs See a Modern Gold Rush
Vegan entrepreneurs are rushing to fill a demand that is reminiscent of the great California Gold Rush of 1845. These visionaries are taking advantage of a fantastic opportunity in the way people are seeking a food source of the future! The time is now to create...
Branding 101: Telling Your Company’s Story
What is the purpose of branding for a business? It is what differentiates one company from another. Branding comes in many forms — a name, symbol, logo, or some other differentiator seen by customers.