Creative branding is ever-flowing and fluid. It has a story and a personality which changes just enough to keep up with the times. Very much like our own personal style. If you look back at old pictures of yourself, not including the young teenage years when we were...
Regardless of the size of your business, or whether you sell a product or a service, your brand needs to attract the attention of the right customers or clients. In fact, any person is the right customer or client because while they may not use your product or service...
“Pets have a way of finding the people who need them, then a bond is created that even in death can never be broken.” -- Anonymous According to a survey conducted by the American Pet Products Association (APPA), approximately 85 million families own at least one pet,...
If the average layperson had to brand a client or company, they would probably have to work hard. However, the creative agency just works smart. A creative agency already knows what it takes to brand a company, product, or person and what it takes to keep branding...
Art of any kind has to come from authenticity to move others. Making a product desirable and whom to target that product to all has to come from an authentic place. All these elements are like little calling cards to attract that targeted audience. When you use...
Generally speaking, small businesses are known to provide better customer service simply because small businesses are more about the customer and what they value. This is in contrast to bigger companies or corporations that usually place more emphasis on profits. With...
Without getting too technical, trust has both an emotional and logical component to it. Logically, we size up, and at the same time, we are emotionally gauging how we feel about what we are sizing up. Brand marketing, when done right, will evoke trust in the product...
There is no better way to build a business than with a strong marketing strategy. The one truth that remains is that without marketing, there are no sales, and without sales, there is no revenue. Without revenue, there is no such thing as a business! “Conversation...
We see the effects of mental illness every day and most of the time, we don’t associate it with what is going on around us. Absenteeism from work or civic functions, family dysfunction or violence, homelessness, or incidents of violence in the workplace or involving...
In today’s environment, there has never been a better time to talk about e-commerce marketing! Savvy entrepreneurs understand that their business website and digital presence are just as important as their brick and mortar. A digital presence, supported by a strong...