Mental health awareness is essential to the well-being of any employee. With May being Mental Health Awareness Month, we wanted to bring to light what we've always promoted here at EDK. What seems on-trend has always been part of our company culture. We all volunteer...
It’s not a secret that natural food products are gaining popularity. Better said is that the popularity never left, but was centered around a subculture of health-conscious individuals. Recent events such as the pandemic, climate change, and general health concerns...
There are several facets that make up a great content writer that are so important that we will spend a little time explaining them. Since content writers are asked to do many different writing tasks, they usually can write in different voices. What we mean will...
It's a great time now in the health, wellness, and fitness industries. Businesses in these industries have captured the interest of two generations that are great believers in staying fit, healthy, and mindful: the baby boomers and the millennials. These two...
Creative branding is ever-flowing and fluid. It has a story and a personality which changes just enough to keep up with the times. Very much like our own personal style. If you look back at old pictures of yourself, not including the young teenage years when we were...
Regardless of the size of your business, or whether you sell a product or a service, your brand needs to attract the attention of the right customers or clients. In fact, any person is the right customer or client because while they may not use your product or service...
“Pets have a way of finding the people who need them, then a bond is created that even in death can never be broken.” -- Anonymous According to a survey conducted by the American Pet Products Association (APPA), approximately 85 million families own at least one pet,...
If the average layperson had to brand a client or company, they would probably have to work hard. However, the creative agency just works smart. A creative agency already knows what it takes to brand a company, product, or person and what it takes to keep branding...
Art of any kind has to come from authenticity to move others. Making a product desirable and whom to target that product to all has to come from an authentic place. All these elements are like little calling cards to attract that targeted audience. When you use...