Regardless of the size of your business, or whether you sell a product or a service, your brand needs to attract the attention of the right customers or clients. In fact, any person is the right customer or client because while they may not use your product or service...
“Pets have a way of finding the people who need them, then a bond is created that even in death can never be broken.” -- Anonymous According to a survey conducted by the American Pet Products Association (APPA), approximately 85 million families own at least one pet,...
If the average layperson had to brand a client or company, they would probably have to work hard. However, the creative agency just works smart. A creative agency already knows what it takes to brand a company, product, or person and what it takes to keep branding...
Many small, boutique businesses like to do business with each other. So why not consider hiring a boutique branding agency for your product or service? Building and crafting the concept for your brand by an outside boutique branding agency will certainly inject the...
This might be the first time in history that public awareness campaigns unite us as human beings. Public awareness campaigns can inform what you as a business owner believe in. There are so many different causes out there that bringing awareness to any of them is...
Generally speaking, small businesses are known to provide better customer service simply because small businesses are more about the customer and what they value. This is in contrast to bigger companies or corporations that usually place more emphasis on profits. With...
Every aspect of your business benefits from good content -- your website, social media, and any landing pages you have. Essentially, your brand benefits from good content writing, which requires an expert content writer. Yet we notice people making attempts to write...
Without getting too technical, trust has both an emotional and logical component to it. Logically, we size up, and at the same time, we are emotionally gauging how we feel about what we are sizing up. Brand marketing, when done right, will evoke trust in the product...
If you want your marketing content to shine, having the right photos or visual elements are a critical part of the formula. A brand needs to resonate with an audience through authenticity. Here at EDK, we take great care in selecting photos or images when putting...