Without getting too technical, trust has both an emotional and logical component to it. Logically, we size up, and at the same time, we are emotionally gauging how we feel about what we are sizing up. Brand marketing, when done right, will evoke trust in the product...
We see the effects of mental illness every day and most of the time, we don’t associate it with what is going on around us. Absenteeism from work or civic functions, family dysfunction or violence, homelessness, or incidents of violence in the workplace or involving...
In today’s environment, there has never been a better time to talk about e-commerce marketing! Savvy entrepreneurs understand that their business website and digital presence are just as important as their brick and mortar. A digital presence, supported by a strong...
When you write a great press release, it should be newsworthy and get the attention you demand. The real question is -- what is newsworthy? So often in today’s environment, the press release is looked at by some as another form of digital advertising. It takes some...
One of the most important things an entrepreneur struggles with is branding. It can be challenging. Whether it is a new business or a well-established business, getting things right with branding makes all the difference. Branding becomes even more crucial to those in...
When considering plant-based marketing campaigns, the subtlety of your words can make a distinct difference for your brand. Over the past few years, the acceptance of whole-food plant-based nutrition for food has risen dramatically. There are significant,...
The need for vegan copywriting has never been greater. The fact is, the explosive growth of vegan businesses in the past five years requires marketing materials that speak specifically to the vegan market. That is not an unusual concept for any marketing effort....
Vegan entrepreneurs are rushing to fill a demand that is reminiscent of the great California Gold Rush of 1845. These visionaries are taking advantage of a fantastic opportunity in the way people are seeking a food source of the future! The time is now to create...
What is the purpose of branding for a business? It is what differentiates one company from another. Branding comes in many forms — a name, symbol, logo, or some other differentiator seen by customers.