Beyond Meat did it again! Their vegan branding strategy and marketing seem to include absolutely perfect timing with their new “chicken” products. Just as the restaurant industry is starting to pick up after the pandemic, Beyond Meat is launching their new and...
Blog
The Boutique Branding Agency Is Worth Its Weight in Gold
Many small, boutique businesses like to do business with each other. So why not consider hiring a boutique branding agency for your product or service? Building and crafting the concept for your brand by an outside boutique branding agency will certainly inject the...
Driving Plant-Based Marketing Efforts
The fact is that in the business world, plant-based marketing is as important as sustainable marketing. Moreover, plant-based marketing will always be relevant because today’s consumer is concerned with saving our planet, global warming, animal welfare, and of course,...
Endrea Kosven, The Vegan
Becoming vegan was a decision that EDK founder and CEO Endrea Kosven made three years ago, and she hasn’t looked back since.
The Time is Now to Drive E-Commerce Marketing Strategies
In today’s environment, there has never been a better time to talk about e-commerce marketing! Savvy entrepreneurs understand that their business website and digital presence are just as important as their brick and mortar. A digital presence, supported by a strong...
The Value of Vegan Copywriting
The need for vegan copywriting has never been greater. The fact is, the explosive growth of vegan businesses in the past five years requires marketing materials that speak specifically to the vegan market. That is not an unusual concept for any marketing effort....
Vegan Entrepreneurs See a Modern Gold Rush
Vegan entrepreneurs are rushing to fill a demand that is reminiscent of the great California Gold Rush of 1845. These visionaries are taking advantage of a fantastic opportunity in the way people are seeking a food source of the future! The time is now to create...