Mental health awareness is essential to the well-being of any employee. With May being Mental Health Awareness Month, we wanted to bring to light what we've always promoted here at EDK. What seems on-trend has always been part of our company culture. We all volunteer...
Regardless of the size of your business, or whether you sell a product or a service, your brand needs to attract the attention of the right customers or clients. In fact, any person is the right customer or client because while they may not use your product or service...
“Pets have a way of finding the people who need them, then a bond is created that even in death can never be broken.” -- Anonymous According to a survey conducted by the American Pet Products Association (APPA), approximately 85 million families own at least one pet,...
If the average layperson had to brand a client or company, they would probably have to work hard. However, the creative agency just works smart. A creative agency already knows what it takes to brand a company, product, or person and what it takes to keep branding...
Art of any kind has to come from authenticity to move others. Making a product desirable and whom to target that product to all has to come from an authentic place. All these elements are like little calling cards to attract that targeted audience. When you use...
Beyond Meat did it again! Their vegan branding strategy and marketing seem to include absolutely perfect timing with their new “chicken” products. Just as the restaurant industry is starting to pick up after the pandemic, Beyond Meat is launching their new and...
This might be the first time in history that public awareness campaigns unite us as human beings. Public awareness campaigns can inform what you as a business owner believe in. There are so many different causes out there that bringing awareness to any of them is...
“When you add the right picture to good writing, it is always a winner.” -- Endrea Kosven, EDK founder and CEO We preface the following statement by saying that we are talking about the kind of good professional photography that is swimming with great composition. A...