Beyond Meat did it again! Their vegan branding strategy and marketing seem to include absolutely perfect timing with their new “chicken” products. Just as the restaurant industry is starting to pick up after the pandemic, Beyond Meat is launching their new and...
Many small, boutique businesses like to do business with each other. So why not consider hiring a boutique branding agency for your product or service? Building and crafting the concept for your brand by an outside boutique branding agency will certainly inject the...
This might be the first time in history that public awareness campaigns unite us as human beings. Public awareness campaigns can inform what you as a business owner believe in. There are so many different causes out there that bringing awareness to any of them is...
Generally speaking, small businesses are known to provide better customer service simply because small businesses are more about the customer and what they value. This is in contrast to bigger companies or corporations that usually place more emphasis on profits. With...
Sustainable marketing is truly responsible marketing because it incorporates mindfulness of what our actions in the present are and how those actions will affect our future. That means that if your company is destroying our planet by making a product that was once a...
The fact is that in the business world, plant-based marketing is as important as sustainable marketing. Moreover, plant-based marketing will always be relevant because today’s consumer is concerned with saving our planet, global warming, animal welfare, and of course,...
“When you add the right picture to good writing, it is always a winner.” -- Endrea Kosven, EDK founder and CEO We preface the following statement by saying that we are talking about the kind of good professional photography that is swimming with great composition. A...
Becoming vegan was a decision that EDK founder and CEO Endrea Kosven made three years ago, and she hasn’t looked back since.
Have you ever been captivated by a blog post, articles, or social media posts? Do they seem insightful, so much so that you would return for more of that wisdom? Well, then you can thank the talent of the marketing copywriter. The marketing copywriter is the genius...
According to Hootsuite, in their report appropriately titled “The Global State of Digital 2021” there are currently 4.2 billion social media users globally. So imagine using social media as your new form of retail marketing for your business. Because there are...